The Super Bowl (from ‘Essays on Sucking’)

The Super Bowl  (from 'Essays on Sucking')

The Super Bowl is a gleaming structure of unnecessary media. The Super Bowl exists to sell ad space. The Super Bowl is a secular feastday. The Super Bowl is a softcore orgy. The Super Bowl is the Super Bowl of commercials. The Super Bowl is an oxymoron: mandatory entertainment. The Super Bowl is a paean to consumption, and an opportunity for everyone to consume. The Super Bowl celebrates the worst in music. The Super Bowl is, stripped of the fireworks and graphics and the overlong halftime show and the “buzzed-about” commercials and the week of parties attended by Hawaiian-shirted sportswriters and drunken corporate VPs looking for cocaine and underage prostitutes—at the bottom of the bottomless pit filled with shiny things and men with white teeth selling us cars, the Super Bowl is a football game, which is a problem.

The NFL schedule’s greatest strength is in excess. Every week there are way too many games for anyone to watch. You literally can’t watch them all, even if you plant yourself in front of your 55-inch 1080p flatscreen all Sunday, even if you have other, smaller flatscreens placed strategically around your living room playing different games. During football season, our Sundays runneth over with huge men hurting each other and doing amazing things in pursuit of a ball. Even if the Bills-Raiders contest is lousy, there are always other games, or you can turn to the Red Zone channel—brought to you by Old Spice or some shit—and watch touchdown after touchdown until your pupils dilate.

The Super Bowl reveals that a single football game is rarely interesting. There are long stretches when the ball is being spotted or when a challenge flag has been thrown where we’re watching the greatest athletes in the world stand around and sweat in their pads. Normally, we’d flip over to another game, but we can’t on Super Bowl Sunday. If the game is sloppy or one-sided, we’ll be stuck sitting glassy-eyed in front of the screen, drinking our Coors-the-official-sponsor-of-the-NFL beers and waiting for the commercials to come on. What are we going to do, not watch?

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Posted on February 5, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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